Should I have an e-commerce website?
Have you been thinking of launching an e-commerce website? Not sure if e-commerce is the right channel to sell your products or services?
It can be a difficult task, but opening an online store could be a lucrative option for your business.
Managing an online store gives you the ability to track each of your customers and discover useful information, like what pages did they visit before placing an order for example, with this information you will know what made them decide to purchase your products or service.
This makes implementing a successful marketing strategy to increase sales much easier.
Some Advantages Of E-Commerce
Promoting and selling online can have many advantages for your business. Here are just a few important ones:
Ability to reach more customers
Expanding your reach will increase your potential of earning more revenue.
Buyers also have the ability to shop 24/7, your online store is open every day at all hours so you are not limited to regular business opening and closing hours anymore like it happens with physical stores.
This is another great benefit of an e-commerce website. You can avoid paying for a physical location, and automate all processes like payments, invoicing, or stock inventory management, which means you probably won’t need to hire extra staff to keep your store functioning.
Because it costs less to operate an online store, it means that you can transfer savings into your clients by offering discounts or products on sale to help with your marketing efforts.
Know who is your audience and who to target
An e-commerce website also allows you to obtain valuable information about your visitors and customers through contact forms and cookies to track their online behavior.
With tools like Google Analytics, you can measure all your traffic and see information like age range, sex, location, pages visited, device, and much more.
This information is key to planning your content, engaging with your audience and running appealing marketing campaigns that have good results.
It allows you to use remarketing
With a physical store, you do not have the opportunity to keep in touch with a customer once they leave your shop.
However, with an online store, you can use remarketing to reach those who have already shown interest in your products or services by browsing your website.
You can also use remarketing to reduce abandoned carts, by sending reminders to those who added products to the cart but did not end buying. This is extremely beneficial because 95% of people leave websites without making a purchase.
With remarketing, you can reach potential customers even after they left your website and encourage them to come back and make a purchase.
Some Tips To Manage A Successful Online Store
Here are some tips you can use to keep your e-commerce website looking good and performing at its best:
Perform tests continuously
If you manage an online store, it is important to perform tests on your website in order to find out which items lead to the most conversions.
Testing your e-commerce website can help you understand what’s working, what’s not, and how to optimize your site to drive more sales.
Optimize your website for search engines
You need to attract a constant flow of visitors to your website in order to be successful in e-commerce. This means that your website must be found on search engines like Google when people search for content related to your products or services.
Search engine optimization (SEO) involves a series of strategies designed to improve your website with the goal of getting high rankings on search results.
Identify what keywords and key phrases people use to find your website
To properly optimize your e-commerce website, it is essential to understand what keywords people are typing in when they find your website on search results.
You can then add those terms in specific places like page titles, headings, and product pages.
Optimize your product pages
Product pages are extremely important because there you can provide precise details for every single product. With the correct SEO strategy, you can also rank for specific keywords related to your product.
Product pages also must include images of the products with alternative text to describe every image.
Assess your efforts
It is fundamental to track and analyze your efforts in e-commerce, with tools like Google Analytics you can enable e-commerce tracking on your website. Then you can evaluate key metrics like conversion rate, transactions, and revenue.
Some e-commerce platforms like Woocommerce, have built-in features that allow you to manage your inventory, monitor and fulfill orders, and tailor your offers with a few clicks.
E-commerce solutions by Webglare Studio
We focus on creating fully functional, high-performance, and easy-to-use e-commerce websites for our clients.
We offer a range of comprehensive e-commerce solutions including full-featured shopping carts, product catalogs, marketing tools, integrations, and management systems with extensive customization capabilities. We will also optimize your website to rank in search engine results so more customers can find your business online.